Top tips to success


"My only advice to award entrants is to 'read and respond to the brief closely' for the category they are entering. Judges can only respond to the submission in front of them taking away any prior knowledge and experience of entrants. Entries should be factual, measurable and supported by pictures - where appropriate - to support the entry"
2019 Judge

With so many entries for each category, make sure yours stands out. Before you start, run through this checklist:

ARE YOU RELEVANT FOR THE CATEGORY?

The criteria for each category will be slightly different, and judges will assess the entry on how well it matches the criteria, so make sure to read the guidelines carefully.

DO YOU HAVE PROOF?

Tell us all about your initiatives, but also make clear how this benefited the business. Include sales figures, statistics and supporting documentation to back up your success.

DO YOU HAVE ANY TESTIMONIALS?

Third-party testimonials can be that final push at making your nomination stand out. If you're nominating for a specific initiative category, feedback from those involved can strengthen your nomination. Your achievements sound more credible if someone else is endorsing them. 

ARE YOU BEING CLEAR ENOUGH?

Each nomination should be up to 2000 words, so make sure to be as succinct as possible. An easy way of doing this is to use bullet points to highlight your statements.